From Mystery to Magic ✨ - Step into The World of The Blind Concept

One pop away from your next obsession!

Pop MartSonny Angel

About Us

The Blind Concept is your go-to destination for collectible cuteness, surprise, and pure joy! 🎁✨ We specialize in sourcing the most charming blind boxes, figures, and lifestyle collectibles that spark curiosity and excitement with every unboxing. Whether you're a seasoned collector or just starting your journey, our handpicked selection brings a touch of magic, nostalgia, and personality to your everyday life. Dive into the world of mystery and discover something delightful—because at The Blind Concept, every box holds a story waiting to be revealed.



Download the Sonny Angel App

Download the official Sonny Angel App by Dreams Inc. to follow updates from the company and be the first to discover the newest series!

AndroidApple

Benefits

Your Own Buddy

Find your perfect little companion to brighten up your day—Our Products are here to keep you company!

Get Surprised

Each box is a mystery! Unbox the excitement and discover which adorable Companion you’ll meet.

Cuteness Overload

With charming designs and lovable themes, our Blind Boxes are the ultimate definition of cute.

Perfect Gift Idea

Share joy with friends and loved ones—Our Blind Boxes make a thoughtful and heartwarming gift for any occasion.